KYLIE
Over the course of the last few years I truly have not been one to really be a huge follower of the rich and famous A-list celebrity circle. But with that even being said I don’t care who you are and where you are there is one celebrity that everyone on this planet knows by her first name KYLIE. This name appears everywhere and is something on so much more, from a clothing line to a cosmetic line the name KYLIE refers to self-made billionaire Kylie Jenner. With all of this from a cosmetic line Kylie Jenner has become a more household name then Kardashian hailing from her older sisters Kourtney, Kim and Khloe. But with all of this comes so much for Jenner, if you were to look up Kylie Jenner you are immediately going to see two things one being Stormi her daughter with Travis Scott, and another being her net worth. But with all this fame it has made Kylie present on all forms of social media such as; Instagram, twitter, YouTube, and even snapchat. But with all of these platforms comes a lot of management.
The first platform that I will look at will be Kylie Jenner’s upper popular and top ranked Instagram. Coming in with more than 165 million followers Kylie has one of the most successful and most followed Instagram’s. Through this platform Jenner really allows her followers to see into her daily life and really get to feel like they are on the same journey with her that she is going on. Whether it be a picture of her with her daughter or a picture of her on a jet with her one hundred thousand dollar Hermes Birkin. Her tone throughout this platform feels very real and that what you are viewing is truly what Jenner goes through on a day to day basis. Thought this app is where we see Jenner most notoriously called out on. For example, a couple days ago she was called out for not using her own sun screen that is made by her company Kylie Cosmetics. Or she was called out the other by fans as trying to be too much like Beyoncé. But through all of these Jenner reached out to the comments and cleared the situation right away. But overall her Instagram presence feels a lot more genuine then say her twitter which seems to be run more like a business tool.
Twitter, Kylie can be found with the at name @KylieJenner after click on this you can instantly learn that kylie has 31.5 million twitter followers and for sure is very much verified. Through this platform we see that Kylie is very engaged with her followers with constant retweets and comments on a whole variety of posts. But most of the posts from Jenner and even the comments and retweets are all stimming from her cosmetic line which she has placed the link for it in the bio of her twitter. But with Kylie and here twitter it really feels like it is so tailored to her business and truly maybe not so much to her day to day life which I think some people would really like to see more of.
Next for Jenner is her YouTube, this is something that in my opinion could really use some of her love and marketing and media savvy skills. YouTube which is one of the most fastest and very much growing social media platforms. I believe Jenner should really put some work into it because people really love to feel like they are connected to the celebrities that they choose to follow and videos are such an amazing way to really be able to draw an audience in and really connect with them. Though when I was observing her you tube, this is a platform that she really lacks in almost all forms of communication with her followers, on their which is just shy of 8 million. But through the use of this she does allow a very small glimpse into her life and her home and also her life with Stormi. But once again we cannot forget that she has introduced her company to this social media platform as well, even doing multiple videos one being an office tour and then another being a day in the life of Kylie Jenner and Kylie Cosmetics HQ.
Lastly but not lease is her snapchat, this is where we really get that look into Kylie and her daily life that has us all so curious just how someone so young can really spend and be worth a billion dollars. With snapchat of course we personally have no metrics to really be able to inspect for her but what we can discuss is her presence on this platform. In the more recent months her presence on snapchat has grown quiet substantially with really be able to share more of her day to day life in video format. But she also really discusses her brands and stuff with us here. In my opinion this is Kylie’s most diverse form of social media that she deploys because she is constantly using it and offering us a view of what is happening and occurring around her with her personal life and with her booming business.
Overall I really believe that Kylie Jenner has a very good social media presence and it overall is a very engaged presence that she has and see overall stays very engaged with her followers, and that she constantly has been reaching out to people. With all of that she constantly is able to really maintain a very positive image of herself and of her child who she use to really keep out of the social media, but has really in the more recent months introduced her to us. She really has become more and more open in the more recent months with us and I think that is going to serve her very well with her social media platforms.
