I chose to access the social media account of a celebrity because I find celebrities way more interesting compared to companies. I picked Chris Harrison, the host of The Bachelor, because he is frequently on social media, and he is one of the few celebrities that I actually follow on Instagram. You can find Chris Harrison on Twitter with 674.9K followers and Instagram with 1.1 million followers. He uses the same handle for both accounts which is @chrisbharrison. I notice that he mainly posts on the days when his show is going to air on television, and he will post multiple times that day. Otherwise, he usually posts about once a day. He also posts a lot of advertisements which I am sure that is how he makes a lot of his money.

On Twitter, he also promotes his book a lot. He uses the book as his cover photo, so when people go on his page, they can see the book. His Twitter and Instagram are both very similar to what he posts on each of the sites. Another thing he consistently posts about is his new ABC live event called Volcano Live.
"Fellas my suggestion to you is find you a woman that looks at you like @laurenzima looks at my #TropicalRose And watch me dish all things #TheBachelor tonight on @entertainmenttonight"
-Chris Harrison
The quote above is from Chris Harrison's most recent Instagram post. The caption best represents his normal social media posts which include promoting his new drink and his show while showing off his girlfriend.
He could improve his social media presence by not posting so much a day and cut back on the advertisements if possible. I only say this because as a follower, I find it extremely annoying to see an advertisement and for my feed to be blown up by one person. Also, it would be nice to post more of his personal life on social media compared to the many posts about his work life. He does post a lot with his girlfriend, but they are more for business purposes. Posting more about his personal life will allow fans to feel like they personally know him instead of him just being a celebrity figure.
After really going in-depth on his social media, I questioned why I actually follow him. However, I enjoy seeing pictures that he would post with other bachelor contestants, and I like the updates that he gives about his show. I found it ironic that I was writing this blog post while watching him host The Bachelor. Overall, lurking on his social media accounts made me realize I am a die-hard Chris Harrison fan and always will be. #TheBachelor
References:
Bonilla, Y., & Rosa, J. (2015). #Ferguson: Digital protest, hashtag ethnography, and the racial politics of social media in the United States. American Ethnologist, 42(1), 4–17. doi: 10.1111/amet.12112
Fuchs, C. (2014). Social media: A critical introduction. London: SAGE Publications. doi: 10.4135/9781446270066
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